attracting lakhs of visitors and putting Ayodhya and Varanasi on the global tourism map.

“Deepotsav and Dev Deepawali are opportunities to present Uttar Pradesh’s cultural richness to the world. The celebrations must leave every visitor with an unforgettable experience. Through these festivals, Ayodhya and Kashi will gain new dimensions of recognition on the world stage,” Minister Jaiveer Singh said.

He directed officials to give top priority to visitor convenience, including crowd management, cleanliness, lighting arrangements, and promotion strategies. A wide publicity campaign will also be rolled out to ensure greater participation of domestic and international tourists.

During the meeting, Singh instructed the departments of Tourism and Culture to work in close coordination so that the grandeur of the events matches global standards. He added that the festivities should highlight not only spiritual significance but also the artistic, musical, and cultural heritage of Uttar Pradesh.

The review meeting was attended by Mukesh Kumar Meshram, Principal Secretary, Tourism, Culture and Religious Affairs, Sanjay Kumar Singh, Special Secretary, Culture, Eesha Priya, Special Secretary, Tourism, Tourism Advisor J.P. Singh, along with senior officials Preeti Srivastava, Kirti and Anju Chaudhary.