New Delhi, 1 June : Estailo, a Korean-inspired direct-to-consumer (D2C) fashion accessories brand, has raised ₹75 lakh in seed funding from venture studio Wolfpack Labs. The funding aims to support Estailo’s ongoing expansion across digital and offline channels in India, as it targets young, style-savvy customers with high-frequency, affordable products.

Founded in 2023, Estailo currently processes over 1,500 orders daily, driven by a trend-focused and budget-friendly product range appealing to Gen Z and millennial shoppers.

The startup operates with a 70-member team, 90% of whom are women—a factor that founder and CEO Sangeeta Dudeja says contributes significantly to the brand’s design sensibility and customer understanding. Alongside funding, Wolfpack Labs has also helped optimize Estailo’s backend operations, enhancing workflow efficiency and strengthening supply chain systems.

Within just three months of the investment, Estailo reported a 100% revenue jump and a sharp increase in repeat customer purchases.

Dudeja credited the brand’s growth to its combination of affordability, relevant design, and the efficiencies of a D2C model. “We started Estailo with the vision that Indian women should have access to trendy, high-quality accessories without breaking the bank,” she said.
“With Wolfpack’s strategic support, we’ve seen measurable impact. As we scale further, our focus remains on thoughtful growth across cities and quick commerce platforms while staying true to our core principles of creativity, accessibility, and sustainability.”

Estailo’s business model emphasizes rapid product innovation and digital-first engagement, while also preparing for retail expansion. The brand is exploring new product formats and high-conversion channels such as pop-up retail and quick commerce platforms.

Aakash Anand, Founder of Wolfpack Labs, praised Estailo as “one of the most promising consumer brands” his firm has backed. “In less than two years, Sangeeta—working solo with her all-women team—has built a brand with clear product-market fit, strong community traction, and real scale,” he noted.